Marketing & Content
Reach the audience and make the ad or listing that gets them to stop scrolling. Need the actual editing tools (CapCut, InVideo, Base44) instead? See Content Creation tools.
TikTok's free, self-serve Ads Manager. You only pay for the ads you run, set up through a three-tier structure of campaign, ad group, and ad, and the algorithm optimizes delivery toward whatever objective you choose.
Pros
- Free to access, no platform fee beyond what you spend on ads
- Real control over targeting and budget at the ad-group level
- Algorithm actively optimizes delivery toward your chosen objective
Cons
- Requires a TikTok business account before Ads Manager unlocks
- Video-first creative format has a real learning curve if you are used to static image ads
Fixed-price gigs with clear Basic, Standard, and Premium tiers, so you know the scope before you pay. Buyers pay a 5.5% service fee plus a $2.50 small-order fee on orders under $50.
Pros
- Scope and price are fixed upfront, no surprise invoice later
- Huge range of specialties, from video editing to ad copywriting to product photography
- Final price shown at checkout before you commit
Cons
- A $100 gig actually costs $105.50 once the buyer service fee is added
- Quality varies seller to seller, budget time to vet who you hire
An all-in-one platform for people monetizing knowledge instead of inventory. Basic plan includes a website, 5 digital products, 2,500 contacts, and Kajabi's built-in AI tools.
Pros
- Replaces a course platform, email tool, and landing-page builder with one subscription
- AI tools (Cofounder, Creator Studio, Expert Agents) included on every plan
- 20% discount for paying annually
Cons
- Basic plan starts at $143 to $179/month, a real commitment before you have made a sale
- Affiliate marketing and advanced automation are locked to the $199 to $249/month Growth plan
Frequently asked questions
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